Dirty Soup teamed up with Beattie McGuinness Bungay and the award-winning photographer Josh Cole to create a digital billboard campaign for CALM.
CALM is a charity that aims to reduce the high suicide rate amongst young men. Suicide is currently the single biggest killer of men under 35 in the UK.
The campaign is to help launch CALM’s London helpline following their success in Merseyside, which has helped reduce young male suicides in the region by 55% over the past 10 years.
Topman also supported the campaign with a DJ battle event at their store on Oxford Street, which featured Zane Lowe, Rob Da Bank and The Maccabees among others, and was hosted by XFM’s Eddie Temple-Morris.
Dirty Soup would especially like to thank Ashley Walters, Scroobius Pip, Faith SFX, Kayvan Novak and Bashy for finding the time in their busy schedules to take part in the campaign.
Please help CALM to raise awareness by following them on Facebook or Twitter.
To find out more about CALM and view the rest of the campaign visit- http://www.thecalmzone.net/2011/11/calm-goes-large-in-london/