We ran a panel during Advertising Week NYC on the subject of bands and aspiring artists in the age of the algorithm. The discussion was far-reaching, with everything up for grabs, from the risible returns artists get from some streaming services, to the limitations the creators of ads encounter when it comes to commissioning new musical work. Shifts were observed, from the trad TV and Film channels, towards longer-form digital video, which offers brands much more bang for their buck from a licensing standpoint. Streaming, it was agreed, is here to stay, but the model itself is demonstrably broken right now.
British based journalist and broadcaster, Sam Delaney, chaired the event for us. The panel featured big names and bright lights from across the worlds of music and advertising, with the LA based film composer and M83 collaborator, Morgan Kibby, our very own Stephen Rennicks, the award-winning composer of Room; Jamar Chess, music publisher, and the Director of Music at Ogilvy & Mather NYC, Karl Westman. We’d like to thank every one of them for taking part, as well as our event partners, Persuasion PR and also the events team and Ludlow House NYC for helping us host this incredibly insightful event.