EXPLORING THE IMPLICATIONS OF ATTRACTING TALENT POST BREXIT:
Some predict that there will be a 'mass exodus' of non-British talent from London as we approach Brexit. If that happens, how can Berlin agencies work together to attract them to our city versus, say Amsterdam, or Stockholm or even further afield to NYC? Join leading agencies as they discuss what companies can do to attract talent and how the advertising and marketing industry can work together to make Berlin the new creative capital of Europe.
Brittaney Kiefer, Digital & Creativity Editor, Campaign
Oliver Handlos, Managing Director Creative, Scholz + Friends
Simon Owen, Managing Director, Anomaly
Alice Bottaro, Creative Director, Antoni
Christiane Dressler, Managing Director, Executive Producer at Anorak
THE BLENDING WORLDS OF TECHNOLOGY & ADVERTISING: CHALLENGES AND OPPORTUNITIES:
2017 saw a huge spark in investment in Berlin-based tech startups. The city now has the second-highest number of immigrant founders after Silicon Valley and this community is expected to grow post-Brexit as entrepreneurs look for an appealing alternative to London for their European hub. The products and services being launched by this community continue to weave their way into the advertising landscape and disrupt its creative output. Join leading advertising agencies and technology companies as they explore what the raft of opportunities and challenges specific to Berlin are, and discuss the importance of collaboration, and how to achieve it.
MODERATOR: Senta Slingerland, Strategic Consultant, TOA
Sascha Martini, Managing Director, R/GA Berlin
Myles Lord, Managing Director Creation, Serviceplan
Ruben Van Eijk, Creative Director, We Are Social
Oliver Rosenthal, Industry Lead, Google Germany
Alice Bentinck, Co-founder, Entrepreneur First