When Ben Sherman needed a cool band to DJ at the relaunch of their new range of ICW watches they called on us to help them out. We secured the services of none other than the Maccabees, the number one album selling band.
The event, held at Ben Sherman's flagship store on Carnaby Street, London, featured a talk from associate style editor at Men’s Health, Jamie Millar – before the guys got on the decks. Obviously, they took the roof off!
